Best Times to Post on Threads in 2026
Research on optimal posting times for Threads based on analysis of millions of posts and audience engagement.
Posting time can significantly impact the reach and engagement of your Threads posts. We analyzed data from thousands of accounts to determine optimal posting windows.
General Time Recommendations
Based on our analysis, the best times to post on Threads (EST): - Morning: 7:00-9:00 AM - people check phones after waking up - Lunch: 12:00-2:00 PM - work break - Evening: 7:00-10:00 PM - peak activity after work Weekends show more even activity throughout the day.
Differences by Niche
Different audiences are active at different times: - B2B content: business hours 10:00 AM-5:00 PM - Entertainment content: evenings and weekends - Educational content: morning and late evening - News and trends: as early as possible after the event
Time Zone Factor
If your audience is distributed across different time zones, experiment with different posting times. Consider posting the same content at different times for different audience segments.
Testing and Adaptation
There's no universal best time. Use Threads analytics and test different time slots for your specific audience. Keep a posting log and track the correlation between time and engagement.
Conclusion
Posting time is an important but not defining factor of success. Quality content will work at any time, but the right timing can give an additional boost to reach. Experiment and find your optimal windows.